The goal of a sign is to share information and draw people in. Not all designs achieve this purpose. If you want your sign to be successful, avoid making these common mistakes.
Common Mistakes in Signage Design
The idea of a sign always seems appropriate but its success relies on its development process. The design phase is critical as it will pave the path to successful marketing, or turn your hopes into disappointment. It’s always a good practice to put yourself in your customer’s shoes. The things you might find unappealing are probably going to have the same effect on your audience. If sign success is what you’re after, here are some of the top mistakes you want to stay away from.
Not Being Selective with Your Ideas
It’s fairly common to come up with several great ideas for a single sign. It is important to keep in mind what the goal of that sign is, in order to stay focused and choose only what you’re going to need to make that happen, otherwise, you’ll end up with a very busy sign that will leave customers confused. A simple sign is better than a crowded one.
Using the Wrong Kind of Signage
Different types of signage work for different purposes. Choosing the wrong sign can certainly have an impact on the results you want to achieve. For example, using a banner as a permanent sign can make your business seem a little sketchy, causing customers not to take you seriously.
Forgetting About the Importance of Contrast
When you choose background and foreground colors that blend rather than stand out against each other, you’ll lose legibility. As a rule, make sure you include contrast in your design, Not only will this make the sign more appealing, but it will allow people to read it without any issues.
Communicate Through Good Design
There’s not much else that can make up for a bad sign design. At Royal Signs, we turn great designs into high-quality signs that will get you the results you’re looking for. Your input is the most important part of the sign making process. If you’re in the greater Denver metro area, come see us. We are here to advise you in every step as we turn your vision into a reality.